The Alfa Romeo MiTo is the first generation of Alfa Romeo cars created for a new generation of young people. Question: how can we activate this target group knowing that this group spends a lot of their time in one particular place; the online world? Answer: a banner campaign. But not as you know it. Alfa Romeo introduced: MiTomaniacs. The very first online banner race that allows MiTo fans to literally race through their everyday online world. How? Via the banners.
![](https://cdn.myportfolio.com/73a84e50-3de0-43b9-be5b-6ca87a9c0fa2/65f4bc48-cb47-4924-b36f-11c72c4dfcd3_rw_1200.png?h=803768290cadebba13758514ab806b11)
![](https://cdn.myportfolio.com/73a84e50-3de0-43b9-be5b-6ca87a9c0fa2/6a49e2d9-55a0-4b2e-941a-a9d5a6d2ca18_rw_1200.png?h=665ba423bc8d2ab37b7edd0372cefd40)
![](https://cdn.myportfolio.com/73a84e50-3de0-43b9-be5b-6ca87a9c0fa2/988bc0d6-d0b9-45cf-a78a-3bd5816a5266_rw_1200.png?h=d6512573d5b0a5757dae5a863c5c1ae9)
Creatie: Kristoff De Prins, Philippe Blondé. (@ Duval Guillaume)