The Alfa Romeo MiTo is the first generation of Alfa Romeo cars created for a new generation of young people. Question: how can we activate this target group knowing that this group spends a lot of their time in one particular place; the online world? Answer: a banner campaign. But not as you know it. Alfa Romeo introduced: MiTomaniacs. The very first online banner race that allows MiTo fans to literally race through their everyday online world. How? Via the banners.
Creatie: Kristoff De Prins, Philippe Blondé. (@ Duval Guillaume)