The First iAd in the world – AXA Banking & Insurance

About This Project

In 2010, AXA was the first insurance company on the market to launch an iPhone application for car insurance. In 2011, AXA is taking this one step further and has developed an iPhone application for fire insurance. ‘Mobile Service Home’ is a first for the Belgian insurance market. This innovative product also deserves to be launched by a method that displays just as much inventiveness. This is why AXA has developed an i-Mercial. A television spot for viewers to step into, so to speak. `
It all starts with a TV commercial that shows a house. There is no door visible, only a QR code.

Category:
Advertising
Creation:

Kristoff De Prins & Philippe Blondé / Duval Guillaume

CD:

Geoffrey Hantson / Duval Guillaume

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